{"id":42,"date":"2023-01-14T11:01:00","date_gmt":"2023-01-14T11:01:00","guid":{"rendered":"https:\/\/postpurchase.deals\/blog\/?p=42"},"modified":"2023-10-23T14:19:18","modified_gmt":"2023-10-23T14:19:18","slug":"what-is-average-order-value-or-aov-in-shopify","status":"publish","type":"post","link":"https:\/\/postpurchase.deals\/blog\/2023\/01\/14\/what-is-average-order-value-or-aov-in-shopify\/","title":{"rendered":"What is Average Order Value or AOV in Shopify"},"content":{"rendered":"\n<p>Average Order Value (AOV) is the average total of every order placed with your store over a defined period of time. AOV is one of the most important metrics for your Shopify store to be aware of, the higher the average order value, the more profitable your business is.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/postpurchase.deals\/blog\/2023\/01\/14\/what-is-average-order-value-or-aov-in-shopify\/#How_to_calculate_Average_Order_Value_AOV\" title=\"How to calculate Average Order Value (AOV)\">How to calculate Average Order Value (AOV)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/postpurchase.deals\/blog\/2023\/01\/14\/what-is-average-order-value-or-aov-in-shopify\/#How_to_increase_Average_Order_Value_AOV_for_Shopify_stores\" title=\"How to increase Average Order Value (AOV) for Shopify stores\">How to increase Average Order Value (AOV) for Shopify stores<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/postpurchase.deals\/blog\/2023\/01\/14\/what-is-average-order-value-or-aov-in-shopify\/#1_Free_shipping\" title=\"1. Free shipping\">1. Free shipping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/postpurchase.deals\/blog\/2023\/01\/14\/what-is-average-order-value-or-aov-in-shopify\/#2_Bundles_%E2%80%93_Frequently_Bought_Together\" title=\"2. Bundles &#8211; Frequently Bought Together\">2. Bundles &#8211; Frequently Bought Together<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/postpurchase.deals\/blog\/2023\/01\/14\/what-is-average-order-value-or-aov-in-shopify\/#3_Post_purchase_upsell_offer\" title=\"3. Post purchase upsell offer\">3. Post purchase upsell offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/postpurchase.deals\/blog\/2023\/01\/14\/what-is-average-order-value-or-aov-in-shopify\/#4_Threshold_Discounts\" title=\"4. Threshold Discounts\">4. Threshold Discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/postpurchase.deals\/blog\/2023\/01\/14\/what-is-average-order-value-or-aov-in-shopify\/#How_to_access_the_AOV_metric_on_Shopify\" title=\"How to access the AOV metric on Shopify\">How to access the AOV metric on Shopify<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/postpurchase.deals\/blog\/2023\/01\/14\/what-is-average-order-value-or-aov-in-shopify\/#Wrapping_up\" title=\"Wrapping up\">Wrapping up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"how-to-calculate-average-order-value-aov\"><span class=\"ez-toc-section\" id=\"How_to_calculate_Average_Order_Value_AOV\"><\/span>How to calculate Average Order Value (AOV)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Average Order Value is calculated by dividing the total revenue by the number of orders in a given period. For example, if you store made $50,000 and you had a total of 1000 orders in a month. So your AOV for that month would be 50000\/1000 = $50.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-increase-average-order-value-aov-for-shopify-stores\"><span class=\"ez-toc-section\" id=\"How_to_increase_Average_Order_Value_AOV_for_Shopify_stores\"><\/span>How to increase Average Order Value (AOV) for Shopify stores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AOV is a very important metric but might not be the <em>only<\/em> way to calculate an average. From our example, a $50 AOV might be spread in various customer segments. And all those customers can not and <em>should not<\/em> be treated the same. One technique that has worked great for our merchants is <strong>segment customers into multiple groups based on their purchase history.<\/strong> Many stores split their customers into 3 segments(Low, Medium, and High spenders), while other segment focus on frequency of orders.<\/p>\n\n\n\n<p>Once you have similar customers grouped\/segmented together, you can figure out what works best for them. Here is an example for reference purpose:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First time buyers<\/strong>: Discounts, offers, bundles, how to guides etc.<\/li>\n\n\n\n<li><strong>Regular buyers<\/strong>: New launches, membership plan, subscription etc.<\/li>\n\n\n\n<li><strong>More frequent<\/strong>: Free shipping, bonus gift, birthday, anniversary offers etc.<\/li>\n<\/ul>\n\n\n\n<p>Here are actionable ideas you can implement to your Shopify store to increase your AOV:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-free-shipping\"><span class=\"ez-toc-section\" id=\"1_Free_shipping\"><\/span>1. Free shipping<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/app-store\/listing_images\/d143e3d8bf38f2bd9e4775c7ad456445\/desktop_screenshot\/CP-lga7Kn_cCEAE=.png?height=1800&amp;width=3200\" alt=\"https:\/\/apps.shopify.com\/upsellprogressbar\"\/><\/figure>\n\n\n\n<p>Your customers love free shipping. And they all expect it. <a href=\"https:\/\/apps.shopify.com\/upsellprogressbar\" target=\"_blank\" rel=\"noopener\">Free shipping progress bar<\/a> is a great way to nudge your customers to add more to their carts and increase your AOV.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-bundles-frequently-bought-together\"><span class=\"ez-toc-section\" id=\"2_Bundles_%E2%80%93_Frequently_Bought_Together\"><\/span>2. Bundles &#8211; Frequently Bought Together<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/app-store\/listing_images\/c445f0f56cab256cf45aae9a6ae4566c\/desktop_screenshot\/CMvI3--MqfUCEAE=.jpeg?height=1800&amp;quality=90&amp;width=3200\" alt=\"https:\/\/apps.shopify.com\/frequently-bought-together\"\/><\/figure>\n\n\n\n<p>Also known as cross sell. It&#8217;s when you recommend another product to a customer based on a product they have in their cart. It might be an accessory, refill or anything that complements the current product in their cart. Our merchants have nothing but nice things to say about this <a href=\"https:\/\/apps.shopify.com\/frequently-bought-together\" target=\"_blank\" rel=\"noopener\">Frequently Bought Together<\/a> app from CodeBlackBelt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-post-purchase-upsell-offer\"><span class=\"ez-toc-section\" id=\"3_Post_purchase_upsell_offer\"><\/span>3. Post purchase upsell offer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/blog\/post_purchase_offer_shopify.png\" alt=\"https:\/\/apps.shopify.com\/post-purchase-offers-2\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/apps.shopify.com\/post-purchase-offers-2\" target=\"_blank\" rel=\"noopener\">Post purchase upsell<\/a> offers are the most effective method to increase your AOV without distracting popups or expensive ads. All our data shows it works best since the offer is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relevant<\/strong>: Based on their purchase and not just ATC (Add to cart)<\/li>\n\n\n\n<li><strong>Convenient<\/strong>: When an offer is accepted, it can be clubbed in the same order, without the customer having to enter their payment\/shipping details again<\/li>\n\n\n\n<li><strong>Impactful<\/strong>: Since it creates an urgency for the customer to accept or loose that offer.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-threshold-discounts\"><span class=\"ez-toc-section\" id=\"4_Threshold_Discounts\"><\/span>4. Threshold Discounts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/blog\/threshold_discounts_shopify.jpeg\" alt=\"Threshold discounts\"\/><\/figure>\n\n\n\n<p>Similar to free shipping bar, this method also nudges your customer to the next milestone. An example usage would be to offer them a discount of 10% but with a minimum purchase of $100. You can get step by step instructions on how to create a threshold discounts on this <a href=\"https:\/\/help.shopify.com\/en\/manual\/discounts\/automatic-discounts\" target=\"_blank\" rel=\"noopener\">Shopify manual<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-access-the-aov-metric-on-shopify\"><span class=\"ez-toc-section\" id=\"How_to_access_the_AOV_metric_on_Shopify\"><\/span>How to access the AOV metric on Shopify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To access your Shopify store&#8217;s Average Order Value, you can follow the below steps:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/blog\/shopify_average_order_value.webp\" alt=\"\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to your <strong>Shopify admin<\/strong><\/li>\n\n\n\n<li>From the sidebar <strong>click on <code>Analytics<\/code><\/strong><\/li>\n\n\n\n<li>You should see your store&#8217;s AOV in the <strong>5th card<\/strong><\/li>\n\n\n\n<li>You can click on <code>View report<\/code> to get your <strong>detailed AOV<\/strong><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wrapping-up\"><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span>Wrapping up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Average order value or AOV is the average amount your store is making per order. The higher your AOV, the better your business is doing. While Shopify provides you with excellent tools to manage your store and track your store analytics including AOV. <a href=\"https:\/\/apps.shopify.com\/post-purchase-offers-2\" target=\"_blank\" rel=\"noopener\">BYG<\/a> provides you with all the building blocks to <a href=\"https:\/\/apps.shopify.com\/post-purchase-offers-2\" target=\"_blank\" rel=\"noopener\">increase your AOV for your Shopify store<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Average Order Value (AOV) is the average total of every order placed with your store over a defined period of time. AOV is one of the most important metrics for your Shopify store to be aware of, the higher the average order value, the more profitable your business is.<\/p>\n","protected":false},"author":1,"featured_media":43,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[4,12],"tags":[17],"class_list":["post-42","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-byg-help","category-guides","tag-average-order-value"],"uagb_featured_image_src":{"full":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/what-is-aov-average-order-value-in-shopify.png",1280,854,false],"thumbnail":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/what-is-aov-average-order-value-in-shopify-150x150.png",150,150,true],"medium":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/what-is-aov-average-order-value-in-shopify-300x200.png",300,200,true],"medium_large":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/what-is-aov-average-order-value-in-shopify-768x512.png",768,512,true],"large":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/what-is-aov-average-order-value-in-shopify-1024x683.png",1024,683,true],"1536x1536":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/what-is-aov-average-order-value-in-shopify.png",1280,854,false],"2048x2048":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/what-is-aov-average-order-value-in-shopify.png",1280,854,false],"mailpoet_newsletter_max":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/what-is-aov-average-order-value-in-shopify.png",1280,854,false]},"uagb_author_info":{"display_name":"Tim","author_link":"https:\/\/postpurchase.deals\/blog\/author\/abhinav\/"},"uagb_comment_info":1,"uagb_excerpt":"Average Order Value (AOV) is the average total of every order placed with your store over a defined period of time. AOV is one of the most important metrics for your Shopify store to be aware of, the higher the average order value, the more profitable your business is.","_links":{"self":[{"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/posts\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":8,"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/posts\/42\/revisions"}],"predecessor-version":[{"id":271,"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/posts\/42\/revisions\/271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/media\/43"}],"wp:attachment":[{"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/media?parent=42"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/categories?post=42"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/tags?post=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}