{"id":86,"date":"2023-02-17T10:02:17","date_gmt":"2023-02-17T10:02:17","guid":{"rendered":"https:\/\/postpurchase.deals\/blog\/?p=86"},"modified":"2023-10-23T14:18:34","modified_gmt":"2023-10-23T14:18:34","slug":"introduction-to-byg-checkout-upsell","status":"publish","type":"post","link":"https:\/\/postpurchase.deals\/blog\/2023\/02\/17\/introduction-to-byg-checkout-upsell\/","title":{"rendered":"BYG: The Ultimate Guide to Shopify Checkout Upsell"},"content":{"rendered":"<p>Welcome to BYG help center. Here you&#8217;ll find everything from guides and &#8220;how tos&#8221; to best practices and tutorials.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/postpurchase.deals\/blog\/2023\/02\/17\/introduction-to-byg-checkout-upsell\/#What_is_BYG\" title=\"What is BYG\">What is BYG<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/postpurchase.deals\/blog\/2023\/02\/17\/introduction-to-byg-checkout-upsell\/#Why_is_Post_Purchase_experience_important\" title=\"Why is Post Purchase experience important?\">Why is Post Purchase experience important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/postpurchase.deals\/blog\/2023\/02\/17\/introduction-to-byg-checkout-upsell\/#How_does_BYG_work\" title=\"How does BYG work\">How does BYG work<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/postpurchase.deals\/blog\/2023\/02\/17\/introduction-to-byg-checkout-upsell\/#Scenario_1\" title=\"Scenario 1:\">Scenario 1:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/postpurchase.deals\/blog\/2023\/02\/17\/introduction-to-byg-checkout-upsell\/#Scenario_2\" title=\"Scenario 2:\">Scenario 2:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_BYG\"><\/span>What is BYG<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BYG stands for\u00a0<b class=\"\">B<\/b>efore\u00a0<b class=\"\">Y<\/b>ou\u00a0<b class=\"\">G<\/b>o. BYG helps you take control of your customer journey by giving you full control on what happens right after your customers make a purchase(Post purchase). Hence Before You Go.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Post_Purchase_experience_important\"><\/span>Why is Post Purchase experience important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>It&#8217;s 7 times more expensive to attract new business than retain current customers (<a href=\"http:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"noopener\">Source<\/a>).<\/li>\n<li>Increasing retention rates by 5% increases profits by 25% &#8211; 95% (<a href=\"http:\/\/www.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" target=\"_blank\" rel=\"noopener\">Source<\/a>)<\/li>\n<li>The probability of a sale from a new customer is 5-20%, but from existing customers, it&#8217;s 60%-70% (<a href=\"http:\/\/www.signalmind.com\/infographics\/cost-acquiring-new-customers-vs-retaining\" target=\"_blank\" rel=\"noopener\">Source<\/a>)<\/li>\n<li>You customers are most euphoric at this stage<\/li>\n<\/ul>\n<p>The post purchase experience is usually talked about in terms of customer service. For e.g. sending customers order confirmation email or tracking info. But that post purchase window can be about so much more. When well optimized you can use this window to increase average order value, get order attribution, feedback, social\/loyalty follow or provide them with next steps and hence improving overall customer experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_BYG_work\"><\/span>How does BYG work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We achieve this by giving you visual blocks that you can embed on the Post purchase pages. Internally we call those visual blocks,\u00a0<b class=\"\">&#8220;Widgets&#8221;<\/b>. To give you further control on which widget is shown to which customer, we give precise eligibility criteria builder. So you can build your Post Purchase pages and choose who sees them. Here are a few examples:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Scenario_1\"><\/span>Scenario 1:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>A customer places an order on your Shopify store.<\/li>\n<li>Right after capturing payment, they are taken to the\u00a0<b class=\"\">&#8220;Post Purchase Page&#8221;<\/b><\/li>\n<li>If the order\/customer qualifies for a Post Purchase Offer, based on the eligibility criteria you&#8217;ve set, BYG will display the offer.<\/li>\n<li>The customer accepts the offer, the additional product is added to the original order.<\/li>\n<\/ol>\n<p class=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/postpurchase.deals\/images\/shopify_post_purchase_offer.png\" alt=\"BYG: The Ultimate Guide to Shopify Checkout Upsell \" width=\"1136\" height=\"924\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Scenario_2\"><\/span>Scenario 2:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>A customer places an order on your Shopify store.<\/li>\n<li>After capturing payment, the order is finalized and they are taken to the &#8220;Thank you&#8221; aka &#8220;Order Status&#8221; page.<\/li>\n<li>If the order\/customer qualifies, BYG displays an Order Attribution survey, asking how did they hear about your store?<\/li>\n<li>The customer&#8217;s response is then captured and saved to BYG analytics.<\/li>\n<\/ol>\n<p class=\"\"><img decoding=\"async\" src=\"https:\/\/postpurchase.deals\/images\/shopify_post_purchase_survey.png\" alt=\"Shopify Post Purchase Survey\" \/><\/p>\n<p>As demonstrated in the above examples, BYG is not limited to just Upsell or Crosssell and can be used for variety of use cases. Including:<\/p>\n<ul>\n<li>Order attribution survey<\/li>\n<li>Newsletter signup<\/li>\n<li>Social promotion and\/or follow<\/li>\n<li>Loyalty membership opt in<\/li>\n<li>Display instruction video related to the products bought<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The post purchase experience is usually talked about in terms of customer service. For e.g. sending customers order confirmation email or tracking info. But that post purchase window can be about so much more. When well optimized you can use this window to increase average order value, get order attribution, feedback, social\/loyalty follow or provide them with next steps and hence improving overall customer experience.<\/p>\n","protected":false},"author":2,"featured_media":164,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-86","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-byg-help"],"uagb_featured_image_src":{"full":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/Feature-1.png",1600,900,false],"thumbnail":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/Feature-1-150x150.png",150,150,true],"medium":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/Feature-1-300x169.png",300,169,true],"medium_large":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/Feature-1-768x432.png",768,432,true],"large":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/Feature-1-1024x576.png",1024,576,true],"1536x1536":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/Feature-1-1536x864.png",1536,864,true],"2048x2048":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/Feature-1.png",1600,900,false],"mailpoet_newsletter_max":["https:\/\/postpurchase.deals\/blog\/wp-content\/uploads\/2023\/02\/Feature-1.png",1320,743,false]},"uagb_author_info":{"display_name":"Robin","author_link":"https:\/\/postpurchase.deals\/blog\/author\/ajay\/"},"uagb_comment_info":0,"uagb_excerpt":"The post purchase experience is usually talked about in terms of customer service. For e.g. sending customers order confirmation email or tracking info. But that post purchase window can be about so much more. When well optimized you can use this window to increase average order value, get order attribution, feedback, social\/loyalty follow or provide&hellip;","_links":{"self":[{"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/posts\/86","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/comments?post=86"}],"version-history":[{"count":5,"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/posts\/86\/revisions"}],"predecessor-version":[{"id":268,"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/posts\/86\/revisions\/268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/media\/164"}],"wp:attachment":[{"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/media?parent=86"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/categories?post=86"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postpurchase.deals\/blog\/wp-json\/wp\/v2\/tags?post=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}