What is average order value in Shopify

What is Average Order Value or AOV in Shopify

Average Order Value (AOV) is the average total of every order placed with your store over a defined period of time. AOV is one of…
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What is Customer Lifetime Value and how to calculate it

Customer Lifetime Value or LTV or CLV is an incredibly valuable metric for your Shopify stores. It’s used to calculate the long term value of…
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