Author: Tim Cook

The best-converting checkout, with Shop Pay
Shopify Checkout features Address autocomplete Increase checkout speed with selectable suggestions for input fields. Quick visual customizations Anyone can play around with unique color schemes…

What is Average Order Value or AOV in Shopify
Average Order Value (AOV) is the average total of every order placed with your store over a defined period of time. AOV is one of…
What is Customer Lifetime Value and how to calculate it
Customer Lifetime Value or LTV or CLV is an incredibly valuable metric for your Shopify stores. It’s used to calculate the long term value of…