There are a large number of online marketing tools available to help online store owners achieve their goals. In the article, we will explore the various marketing and best ecommerce tools that allow an online business store to expand.

What are the tools of e commerce?

Marketing is an essential factor for any business, as are online stores. With so many marketing tools available, it’s crucial to choose the right ones that suit your online store’s needs well. Here are some of the most popular e-commerce tools list used by online stores:

Email Marketing

We all know that email marketing is an efficient method to promote products and communicate with customers. Email marketing tools like Mailchimp, Sendinblue, and Constant Contact offer features like automation, segmentation, and analytics that can help online stores target their audience better and improve their conversion rates.

Social Media Marketing

Social media platforms like Facebook, Instagram, and Twitter have become popular social media marketing channels for online stores. Social media marketing tools like  Social Schedular and Buffer can help online stores manage their social media accounts, schedule posts, and analyze their performance without any hassle.

Learn more about Social Schedular here

Automate Social Media Posting for Instagram, Twitter, and Facebook

With Social Schedular app you can simplify social media posting with its smart automation tool makes it easy to schedule and publish posts across Instagram, Facebook, Twitter.

Influencer Marketing

Influencer marketing involves collaborating with influencers on social media platforms to promote products. Influencer marketing tools like Upfluence, AspireIQ, and Grin can help online stores find and connect with influencers, manage campaigns, and track performance easily.

Benefits of Using Marketing Tools for Online Store Growth

Using marketing tools can help online stores improve their reach, engagement, and conversion rates. These tools can also help online stores save time and resources, automate repetitive tasks, and analyze their performance to make data-driven decisions.

E-commerce Tools for Dropshipping

Dropshipping is a popular e-commerce model that involves selling products without holding any inventory manually. Dropshipping tools can help online stores manage their orders, track inventory, and fulfill orders efficiently and automatically. We listed  some of the leading dropshipping tools in the following:

DSers

DSers offers a dropshipping tool that integrates with AliExpress to help online stores process their orders with a click in a few seconds automatically. Also, DSers helps online stores find reliable suppliers and products.  DSers offers features like product research, product mapping, and automated order tracking that can help online stores find the right products and suppliers and fulfill orders effectively. 

TT Ali Reviews Product Reviews

TT Ali Reviews Product Reviews is a leading Shopify review app. Your consumers are seeking authentic user-generated content (UGC) to make purchasing decisions. You’ll need a lot of social proof and a good brand reputation. Trustoo provides additional functionalities that can aid you in improving your search engine optimization, boosting your website’s organic traffic, and retaining loyal customers.

DSM tool

DSM tool is a dropshipping tool that integrates with eBay to help online stores manage their eBay dropshipping businesses easily. With features like inventory management, automatic repricing, and order fulfillment DSM Tool can help online stores maximize their profits and reduce their workload.

Benefits of Using Dropshipping Tools for Online Store Growth

It can increase online stores’ efficiency by using dropshipping tools to manage their orders and inventory efficiently, reduce the workload, and maximize profits. Dropshipping tools can also help online stores find reliable suppliers and products and expand their product offerings without managing any inventory.

Optimization Tools

If you want to improve your online store’s performance, you should optimize your website for a higher ranking. This is where optimization tools come in. They help online stores improve their website’s speed, user experience, and search engine rankings. Following are some of the impressive optimization tools used by online stores:

SEO

SEO( which stands for search engine optimization) refers to the act of enhancing your website’s content and structure to boost your rankings on search engines. Online business owners can conduct keyword research, analyze their competitors, and optimize their website’s content and structure for better search engine rankings with the help of SEO tools like SEMrush, Ahrefs, and Moz.

A/B Testing

A/B testing involves testing two versions of a web page to determine which one performs better. A/B testing tools like Google Optimize, Optimizely, and VWO make it easy to test different versions of their web pages, analyze their performance, and make data-driven decisions to improve one website’s conversion rates.

Website Analytics

Website Analytics involves tracking a website’s performance, analyzing user behavior, and making data-driven decisions. When it comes to Website Analytics, you could reach out to tools like Google Analytics, Kissmetrics, and Mixpane to improve your website’s user experience and conversion rates.

Benefits of Using Optimization Tools for Online Store Growth

Using optimization tools can help online stores improve their website’s speed, user experience, and search engine rankings. Optimization tools can also help online stores identify areas for improvement, make data-driven decisions, and improve their website’s conversion rates, resulting in increased sales and revenue.

Customer Service Tools

Providing excellent customer service is crucial to building customer loyalty and retention. Customer service tools can help online stores provide fast, efficient, and personalized customer support. Check the following list of the most reputable customer service tools:

Chatbots

Chatbots are software applications powered by artificial intelligence that has the ability to imitate human conversations. Chatbots help stores to provide 24/7 customer support, answer common questions, and resolve issues quickly and efficiently. Popular chatbot tools include Zendesk, Intercom, and Chatfuel.

Customer Service Software

Customer service software like Freshdesk and Help Scout let online stores manage their customer support requests, track customer issues, and provide personalized and efficient support to their customers efficiently.

FAQ Pages

An FAQ (frequently asked questions) page is a section on a website that lists common customer queries and provides answers to them. By having an FAQ page, online stores can reduce customer inquiries and improve their website’s user experience.

Benefits of Using Customer Service Tools for Online Store Growth

Increased customer satisfaction: By providing efficient and personalized customer support, online stores can improve customer satisfaction and build long-lasting relationships with their customers.

Reduced customer churn: Good customer service can reduce customer churn rates, leading to increased revenue and growth.

Improved brand reputation: A business’s reputation is crucial in the e-commerce industry. By providing excellent customer service, online stores can improve their brand’s reputation and attract new customers.

Payment and Fulfillment Tools

Payment gateways

Payment gateways are tools that enable online stores to accept payments from customers. They ensure secure and fast payment processing and allow businesses to accept various payment methods.

Shipping and fulfillment software

Shipping and fulfillment software allows online stores to manage their shipping and fulfillment processes efficiently. It enables businesses to track orders, print shipping labels, and manage inventory.

Benefits of Using Payment and Fulfillment Tools for Online Store Growth

Faster order processing: By using payment and fulfillment tools, online stores can process orders quickly, leading to increased customer satisfaction and improved sales.

Reduced errors and costs: Payment and fulfillment tools can reduce errors and costs associated with manual order processing, leading to increased efficiency and profitability.

Improved customer experience: By providing fast and reliable shipping, online stores can improve their customer experience and build brand loyalty.

Conclusion

All the tools we mentioned above are crucial for your online store growth. They can help you streamline your operations, marketing, payment, and fulfillment, reduce costs,  and improve customer satisfaction. By implementing these tools, you can optimize your inventory management, store management, brand marketing, and order processing. Also, it’s easy for you to make informed decisions about your sales and marketing strategies, and ultimately grow your business.

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What is a Thank you page?

The Thank you page, also known as the order status page, is shown to your customers after they complete an order. Here is a screenshot of what the default thank you page looks like in Shopify.

Why should we care about the Thank you page?

The Thank you page is the drop off in your customer’s order journey. Even though it’s primarily used just to confirm that you’ve received their order, it can be used for so much more!

What can I do with the Thank you page?

When properly optimised, this page can lead to unique custom experiences that’s personalised and truly reflective of your brand.

The customisations are limited only by your imagination but here are some common ways that guarantee a better experience.

• Show product recommendations that’s based on what they’ve just bought.
• Offer them a discount code that’s valid only for the next 30 minutes.
• Share an existing discount code based on their order total.
• Show FAQs to first time buyers.
• Ask them feedback on their checkout experience.
• Ask for their birthday and automatically send them a discount code on their birthday.

As you can see the customisation are not limited or solely focused on selling, they cover a variety of customer experiences.

I already have an upsell/cross sell app, why should I care?

This is a great question and one that we get a lot. There are some very unique aspects of the thank you page that really makes it a no brainier to use. For example:

• Your customers are the most ecstatic on this stage. They have already committed to your brand. Placing another order is a “might as well” for them.
• Pre-purchase upsell offers are based on what your customers are checking/browsing . It may or may not be something they can afford. Thank you page offers on the other hand are based on exactly what they can spend.
• Lastly, even if you have a killer upsell app that you are really happy with, you can continue to use it with BYG Thank you page offers. BYG is more than just upsell offers and can be used for so much more.

If you’re with us so far and interested in taking your Thank you page to next level, let’s what it takes to create killer Thank you pages.

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What is BYG

BYG stands for Before You Go. BYG helps you take control of your customer journey by giving you full control on what happens right after your customers make a purchase(Post purchase). Hence Before You Go.

Why is Post Purchase experience important?

• It’s 7 times more expensive to attract new business than retain current customers (Source).
• Increasing retention rates by 5% increases profits by 25% – 95% (Source)
• The probability of a sale from a new customer is 5-20%, but from existing customers, it’s 60%-70% (Source)
• You customers are most euphoric at this stage

The post purchase experience is usually talked about in terms of customer service. For e.g. sending customers order confirmation email or tracking info. But that post purchase window can be about so much more. When well optimized you can use this window to increase average order value, get order attribution, feedback, social/loyalty follow or provide them with next steps and hence improving overall customer experience.

How does BYG work

We achieve this by giving you visual blocks that you can embed on the Post purchase pages. Internally we call those visual blocks, “Widgets”. To give you further control on which widget is shown to which customer, we give precise eligibility criteria builder. So you can build your Post Purchase pages and choose who sees them. Here are a few examples:

Scenario 1:

1. A customer places an order on your Shopify store.
2. Right after capturing payment, they are taken to the “Post Purchase Page”
3. If the order/customer qualifies for a Post Purchase Offer, based on the eligibility criteria you’ve set, BYG will display the offer.
4. The customer accepts the offer, the additional product is added to the original order.

Scenario 2:

1. A customer places an order on your Shopify store.
2. After capturing payment, the order is finalized and they are taken to the “Thank you” aka “Order Status” page.
3. If the order/customer qualifies, BYG displays an Order Attribution survey, asking how did they hear about your store?
4. The customer’s response is then captured and saved to BYG analytics.

As demonstrated in the above examples, BYG is not limited to just Upsell or Crosssell and can be used for variety of use cases. Including:

• Order attribution survey
• Newsletter signup
• Social promotion and/or follow
• Loyalty membership opt in
• Display instruction video related to the products bought

The post BYG: The Ultimate Guide to Shopify Checkout Upsell appeared first on Post Purchase Deals | Blogs.

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Before we dive into the importance of customizing your shopify thank you page, let’s first define what it is. The Shopify thank you page is the page that appears after a customer has completed their purchase on your website. It is a confirmation page that thanks the customer for their purchase and may include additional information such as order details, shipping information, and instructions for returns or exchanges.

Why Customizing Your Shopify Thank You Page is Important?

1. Personalization:
   When you customize shopify thank you page, you can make it more personal for your customers. You can add a message that thanks them for their purchase and lets them know that you appreciate their business. This can help to build a strong relationship with your customers, and make them feel valued.
2. Upsell Opportunities:
   A customized shopify thank you page also provides an opportunity to upsell to your customers. You can include recommendations for related products or offer a discount code for their next purchase. By providing additional value to your customers, you can increase customer loyalty and drive additional revenue.
3. Information:
   Edit shopify thank you page helps with additional information that is helpful to your customers. This can include details on shipping times, instructions on how to use the product, or a link to your customer service page. By providing this information, you can improve the overall customer experience and reduce the likelihood of customer service inquiries.

Benefits of BYG App

Now that you understand the importance of customizing your Shopify thank you page, let’s talk about how to make the process easier. BYG helps you create a customized shopify thank you page without any coding or design experience. Here are some benefits of using a BYG app to customize your thank you page:

1. Easy Customization with Drag-and-Drop Interface:
   BYG – Checkout Upsell App offers a simple drag-and-drop interface that allows you to customize your shopify thank you page easily. You can see a real-time preview of your changes, so you can fine-tune the page to match your branding and messaging.

1. True One-Click Upsell Feature:
   Our app offers pre-designed templates that you can use as a starting point for your thank you page. This can save you time and ensure that your page looks professional and on-brand.
2. Customization Offers for Personalized Customer Experience:
   Our app enables you to customize your offers based on the customer, cart, product, and other criteria. This means you can provide a personalized experience to each customer that visits your store, which can lead to higher customer satisfaction and repeat business.
3. Actionable Analytics for Better ROI:
   Analytics is critical to any online business, and BYG – Checkout Upsell App provides you with actionable insights into what’s working and what’s not. You can track your sales, conversion rates, and other metrics to fine-tune your strategy and get better ROI.
4. Go Beyond with Order Surveys, Birthdays, and Discount Codes:
   You can run order surveys to get feedback, capture birthdays to send personalized messages, and even offer automatic discount codes for the next purchase. These features can help you build customer loyalty and increase your revenue over time.

Conclusion

In conclusion, BYG – Checkout Upsell App is a powerful tool for customizing your shopify thank you page and enhancing your customer experience. With its drag-and-drop interface, true one-click upsell, personalized offers, actionable analytics, and other features, you can take your store to the next level. So why not give it a try and see the difference it can make for your business?

Reach out to support@postpurchase.deals if you have any questions

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Average Order Value (AOV) is the average total of every order placed with your store over a defined period of time. AOV is one of the most important metrics for your Shopify store to be aware of, the higher the average order value, the more profitable your business is.

How to calculate Average Order Value (AOV)

Average Order Value is calculated by dividing the total revenue by the number of orders in a given period. For example, if you store made $50,000 and you had a total of 1000 orders in a month. So your AOV for that month would be 50000/1000 = $50.

How to increase Average Order Value (AOV) for Shopify stores

AOV is a very important metric but might not be the only way to calculate an average. From our example, a $50 AOV might be spread in various customer segments. And all those customers can not and should not be treated the same. One technique that has worked great for our merchants is segment customers into multiple groups based on their purchase history. Many stores split their customers into 3 segments(Low, Medium, and High spenders), while other segment focus on frequency of orders.

Once you have similar customers grouped/segmented together, you can figure out what works best for them. Here is an example for reference purpose:

• First time buyers: Discounts, offers, bundles, how to guides etc.
• Regular buyers: New launches, membership plan, subscription etc.
• More frequent: Free shipping, bonus gift, birthday, anniversary offers etc.

Here are actionable ideas you can implement to your Shopify store to increase your AOV:

1. Free shipping

Your customers love free shipping. And they all expect it. Free shipping progress bar is a great way to nudge your customers to add more to their carts and increase your AOV.

2. Bundles – Frequently Bought Together

Also known as cross sell. It’s when you recommend another product to a customer based on a product they have in their cart. It might be an accessory, refill or anything that complements the current product in their cart. Our merchants have nothing but nice things to say about this Frequently Bought Together app from CodeBlackBelt.

3. Post purchase upsell offer

Post purchase upsell offers are the most effective method to increase your AOV without distracting popups or expensive ads. All our data shows it works best since the offer is:

• Relevant: Based on their purchase and not just ATC (Add to cart)
• Convenient: When an offer is accepted, it can be clubbed in the same order, without the customer having to enter their payment/shipping details again
• Impactful: Since it creates an urgency for the customer to accept or loose that offer.

4. Threshold Discounts

Similar to free shipping bar, this method also nudges your customer to the next milestone. An example usage would be to offer them a discount of 10% but with a minimum purchase of $100. You can get step by step instructions on how to create a threshold discounts on this Shopify manual

How to access the AOV metric on Shopify

To access your Shopify store’s Average Order Value, you can follow the below steps:

1. Go to your Shopify admin
2. From the sidebar click on Analytics
3. You should see your store’s AOV in the 5th card
4. You can click on View report to get your detailed AOV

Wrapping up

Average order value or AOV is the average amount your store is making per order. The higher your AOV, the better your business is doing. While Shopify provides you with excellent tools to manage your store and track your store analytics including AOV. BYG provides you with all the building blocks to increase your AOV for your Shopify store

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How to calculate Customer Lifetime Value or LTV or CLV

Customer Lifetime Value is calculated by multiplying the Average Order Value by Number of purchase per year multiplied by the lifetime of the customer. Let’s take a simple example of $2 coffee. I buy a coffee every weekday, so for the coffee shop my LTV is:

$2 per cup x 52 weeks x 5 days a week = $520 spent on coffee per year

If I’m buying coffee for 5 years from the same coffee shop, my lifetime value would be

$520 per year x 5 years = $2600

This is what I am worth in that coffee shop’s books.

LTV identifies which customers are likely to be the most valuable over the long haul. The higher the LTV, the greater the possibility of them being with you for a long time.

Why is Customer Lifetime Value important?

Not all customers are the same. They vary in various ways. Some you acquired organically, for other you had to spent ad dollars. Some are new, some are old. Some differ in the frequency or volume of how much they order. In face, from Shopify’s estimate the top 1% of ecommerce customers are worth upto 18 times more than than average customers.

With customer acquisition costs getting higher and higher each year, it’s extremely important that you focus your efforts on acquiring the right customers, the customers who are easier to acquire and are worth more.

How to increase your Customer Lifetime Value or LTV?

In simple terms, your customer LTV is the total value of all their sale. So selling more will definitely improve your LTV. But rather than just any selling, this metric focuses on selling to the customers who have already bought from you. If you sell $500 worth of merchandise to 10 customers, your LTV is still $500, as that’s what one of your customer is worth. Where if you sell $4000 worth of merchandise to 2 of your high value customers, their LTV is ~$2000. So the key is to

Know who is more likely to buy more from you and help them buy more from you

Encourage your customers to spend more

If you want to treat your high value customers right, you have to make them feel special. Let them know that they are treated differently, some of the methods our high volume merchants continue to see results in are:

• Better pricing/offers
• Create scarcity
• Add free shipping
• Create urgency

Going to the next level with BYG Post purchase upsell offers

After interacting with Shopify merchants for years, we’ve come up with the perfect solution that helps you increase your Customer Lifetime Value. The best part? It runs on autopilot and once configured, can keep making you additional sales without you spending time on it every week. Here is how it works:

1. You create your Post purchase campaigns using our eligibility criteria to target high value customers by their LTV
2. You specify the offer for that customer segment.
3. That’s it!

Now BYG‘s campaigns will keep on running and every time a high LTV (> $5200) customer places an order, they will get their special offer created just for them! Also when other customers buy more and graduate to that LTV, they will automatically start seeing those VIP offers! without you ever have to change anything!

BYG is now live on the Shopify App Store and we are onboarding the first 50 stores for free! Once we’ve received 50 stores, we’d change to paid only plans. But existing stores will be grandfathered and will get the free subscription for life!

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